The threat of digitisation - the death of financial products


Daniel Huszar, member of the Editorial Board is discussing about the challenges and opportunities of digitisation and their impact on finance industry.

During the past months, fintechs have been at the heart of the digitisation debate in trade finance. One aspect of this discussion is fintech as a competitive threat. While it is important to think about that, I believe that this perspective falls short of identifying the real threat behind tech-driven companies. Giants by the likes of Google, Facebook, Amazon, Apple and Paypal have been shaping the Internet for a long time since its inception. While we might not think about them as direct competition to our products, they have the agility and the funds to become a sizable threat to traditional finance. In this article, I will give you examples on this growing trend and also ideas how to leverage your advantages.



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