Fintech has become part of the digital revolution that is changing radically the way businesses operate. In many emerging markets fintech development has overtaken the rest of the world. Is this the case in Central and Eastern Europe (CEE)? How does a fintech market look like in Romania?
Alecsandra Valasuteanu*, Head of Factoring, VP, UniCredit Bank S.A. says “In Romania in particular and CEE in general, the fintech market is still developing, and looking to compete with the existing receivables finance providers. At the same time, we see international fintechs still pondering the advantages of entering the market - as transactions don’t yet compare in amount to those in Western Europe or South America”.
