Amr El Haddad

Head of Transaction Banking - National Bank of Kuwait, Board Member, ITFA Middle East Regional Committee

Amr is a seasoned banker and fintech leader with profound expertise in Trade Finance, Cash Management, and Working Capital solutions. His multi-faceted experience encompasses teams leadership, sales, product management, and solution structuring across corporate, financial institutions (FI), and sovereign funds sectors. In 1998, Amr embarked on his banking journey with Citibank, concluding in 2009 as the MENA Trade Sales Head. Among his myriad achievements at Citibank, he was thrice recognised within four years with the GTS Chairman club membership. Moreover, he secured multiple nominations as the top sales officer across EMEA. He then moved to Standard Chartered Bank to manage a manage a team of experienced product managers to meet the strategic objectives of the trade business of the firm, including financial targets and increasing market share. Subsequently, Amr spent a transformative 12 years at J.P. Morgan, initially as the MENA Head of Trade Product Management. His trajectory saw him overseeing EMEA Traditional Trade before globally helming funded solutions. Throughout his tenure, Amr masterminded intricate solutions for diverse entities, from oil magnates in the Middle East to PoS companies in Latin America. He notably spearheaded a groundbreaking initiative to restructure all Trade Finance solutions, encompassing product standardisation, agreement simplification, and sales training. Transitioning into tech, Amr steered CEEMEA Working Capital Digital Solutions at Kyriba. He crafted the region’s strategic market direction, pinpointed opportunities, and aided Kyriba’s clientele in their digital metamorphosis. 

Amr currently looks after Transaction Banking for National Bank of Kuwait (NBK) in the UAE. In this role, Amr leads the development and management of transaction services, including Trade Finance and Working Capital, and Cash Management, aiming to enhance the bank’s service portfolio and foster business growth. Beyond his corporate commitments, Amr serves on the board of the ITFA Middle East regional committee. Here, he champions the proliferation of state-of-the-art trade finance solutions, elucidating digital trade’s virtues to regulators, banks, and corporations. Since settling in Dubai in 2008, Amr has cultivated a robust network with premier enterprises and banks across MENA and further afield. He has frequently represented his affiliations at eminent forums, including regional GTR and global SIBOS events. Drawing from his vast regional insights, Amr contributes articles to an e-magazine, shedding light on the Trade Finance landscape. A staunch advocate for equality, diversity, and inclusion, Amr’s personal passions lie in photography. He is also deeply involved in philanthropic endeavours. 

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