By Tobi Wilkins
Quantum Corporate Funding, Ltd.
Factors, unlike other financial services professionals, find themselves filling an important niche in today’s commercial financial market. As we have seen over the past several years many banks and other lenders are moving away from some industries and business sectors. This trend offers a unique opportunity for factors who aggressively market themselves.
To find clients, factors (like any other financial services professional) must implement an aggressive marketing and promotional effort. Companies like mine, Quantum Corporate Funding, headquartered in New York, believe in a multiple prong approach to marketing. The following are some of the successful techniques that we have used to grow our business.
Networking:
