Christos Theodossiou, Director, Head of Greece, BFF Banking Group

In this insightful webcast, Christos Theodossiou engages in a thought-provoking discussion exploring the evolving role of commercial finance...

In this insightful webcast, Christos Theodossiou engages in a thought-provoking discussion exploring the evolving role of commercial finance in today’s rapidly changing environment.

With macroeconomic uncertainty and tightening credit landscapes, why might now be the perfect moment for commercial finance to thrive? Christos shares his views on how shifting dynamics are creating new demand and renewed relevance for non-traditional lending models.

The conversation also tackles whether the broader market truly understands the power and potential of commercial finance, and what the industry can do to improve education and perception among corporates, banks, and investors.

When it comes to growth, the discussion dives into the effectiveness of so-called “new” sales strategies – are they genuinely innovative or simply smart reimaginings of classic approaches?

Christos also examines the opportunity for commercial finance to expand its influence within mainstream banking, playing a more integral role in the broader financial ecosystem.

Finally, the session addresses emerging competition: from fintech disruptors to evolving client expectations, how much of a threat are new entrants – and what can established players do to stay ahead?