Vinay Mendonca CEO, Semfi by HSBC Vinay is responsible for leading HSBC’s newly launched embedded finance venture, HSBC Semfi Limited, created to distribute banking solutions across different e-commerce platforms. The venture’s purpose is to reduce friction for buyers and suppliers as they increasingly trade over the e-commerce ecosystem. Semfi’s technology will enable buyers and suppliers to access financial solutions when where they need it and where they need it through seamlessly embedded journeys. Vinay has led different cross-industry initiatives to digitise trade, make trade finance an investible asset class and to develop sustainable trade finance solutions. He is passionate about overcoming the challenges leading to the trade finance gap of USD1.5 trillion+ that hits emerging markets and SMEs the hardest by leveraging new technologies. Vinay was on the Board of R3 and participates at the World Economic Forum, Bloomberg New Economy Forum, World Trade Organisation, ICC, BAFT, SIBOS, etc. HSBC and Vinay are listed on the Forbes Blockchain 50 2021. He has led global teams in product, technology and sales across trade and payments in the UK, HK, India and The Netherlands and has worked with Reliance Industries, BNP Paribas, Infosys Technologies and HSBC.