Juan-Jose Ruiz Head of Strategy and Business Development, TradeLens, IBM Industry Platforms (Tradelens Maersk) Juan-Jose Ruiz is a global Strategy and Business Development executive with experience in technology, financial services, and media/information industries. He is currently leading IBM’s Blockchain business development efforts with focus on Global Commerce and is responsible for Strategy & Operations at TradeLens, the Maersk/IBM collaboration to digitize the global supply chain.