Jeff Longhurst

Consulting Director, Finativ; Non-Executive Director and Advisor, Invoice Finance and SME Finance

_{As a Non-Executive Director and Advisor in the Invoice Finance and SME Finance sectors, Jeff works with traditional and Fintech invoice finance providers such as Muse, and with suppliers to those providers such as Credebt and itsettled. He is a Consulting Director within the business services and strategic advisory group, Finativ. Jeff has over 40 years of experience in invoice finance and asset-based lending – over 20 years as CEO/Managing Director working in clearing bank subsidiaries, specialist asset-based lenders and independent invoice finance providers. Responsibility to shareholders ranged from those in the UK to the USA, South Africa and France. His track record sees him focused on growing businesses, including setting up and selling his own invoice finance business and helping businesses that are underachieving to reach their full potential. A past Chair of the Invoice Finance and Asset Based Lending Board of UK Finance and former CEO of The Asset Based Finance Association, he was also a member of the Executive Committee of the EU Federation for Factoring and Commercial Finance. Jeff has an MA in Law from Trinity Hall, Cambridge and is a Fellow of the Chartered Institute of Credit Management.}