Jane CullenManaging Director, Jointine Products (Lincoln) Ltd.Jane Cullen is the Managing Director of Jointine Products (Lincoln) Ltd, a manufacturer and exporter of gasket paper material. With two decades of practical experience in SME-level import and export regulations, complemented by a Foundation Degree in Professional Practice in International Trade and a Master of Science (MSc) specialising in governance, she is a well-qualified advocate for small businesses. Jane uses her company as a prime example of the challenges SMEs face in global trade. She campaigns for a streamlined and supportive environment to help SMEs compete. A key part of her current work is helping to design an affordable, simplified digital trade platform to alleviate the significant bureaucratic and financial burdens that disproportionately affect smaller businesses.