Irwin Medford Director, PwC’s Middle East Irwin Medford is a Director in PwC’s Middle East consulting practice, with over 25 years of extensive experience in finance and treasury. His career has spanned advisory roles and leadership positions in finance and treasury, where he has built a wealth of expertise across multiple sectors including Telecommunications, Financial Services, Government, Oil and Gas, Food, Metals, Consultancy, Logistics, Automotive, and Education. Irwin’s international career has seen him deliver engagements across Europe, the Middle East and Africa. His areas of expertise encompass a broad spectrum of treasury management, from capital structure strategy development to financial risk management and cash management. He has a proven track record in designing and implementing comprehensive treasury strategies and operating models, structuring financial risk management frameworks, developing policies and procedures, and overseeing the review and optimisation of treasury functions. His extensive experience also includes leading treasury system selection and implementation projects, ensuring streamlined and efficient operations