Wayflyer, the growth and insights platform for consumer brands, has launched a new Wholesale Financing product. Wayflyer can now extend its purpose-built financing solutions beyond online-only businesses, serving the needs of a new customer segment. Building on a proven track record with online brands, having already deployed US$3bn+ in capital to 3,500+ customers, Wayflyer’s new Wholesale Financing offering will support brands that sell into brick-and-mortar retail channels.