Tide appoints George Schmidt as CEO UK/Europe, accelerating expansion plans


Tide, one of the UK’s leading business financial platform, is pleased to announce the appointment of George Schmidt as CEO UK/Europe, reporting to Tide CEO, Oliver Prill.

George joined Tide in 2017 rising to the role of SVP, Acquisition Marketing. He has played a key role in Tide’s growth in the UK, which now serves over 575,000 small and medium enterprises (SMEs), more than 10 per cent of the market.


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Posted on Mar 26, 2024
Region: Europe
Managerial Appointments
Tide, Fintech, SME finance, George Schmidt, Oliver Prill