While social media influencers are quick to showcase the highs of their entrepreneurial lifestyles - with 147.3 million TikTok posts related to entrepreneurship - few highlight the daily challenges faced behind the scenes.
As a result, the dream of becoming a business owner has captivated many. In the past month alone, there have been 574,440 global searches on Google for “how to start a business” and related topics, such as “how to start a business successfully,” with 43,880 Google searches in the UK.
