Secure Trust Bank Commercial Finance (STB Commercial Finance), a leading UK asset-based lending provider, has expanded its nationwide network of sales professionals with the appointment of Andrew Welden as Regional Sales Director for the North West. Andrew joins from Breal Zeta CF, where he led on the firm's asset-based lending strategy across Merseyside and Cheshire.
As part of the firm's UK-wide origination team, Andrew will be helping to drive deal activity across the region to deliver flexible asset-based lending solutions to some of the UK's most innovative businesses, as well as building on Secure Trust Bank's existing network of key introducers.