For some small businesses, taking steps to digitize might feel like a game of Frogger. How does one know when to leap into a new technology without getting hit with issues like implementation problems, technical challenges and the threat of a wasted investment? What’s more, how can a business feel confident in embracing a new technology when the next generation of an innovation could be just around the corner?
These anxieties are holding many SMEs back from making progress. That’s not to say technology is entirely left out of the small business’ back office: a report published from the U.S. Chamber of Commerce found that 79% of SMEs surveyed said they’re using digital tools to communicate with customers and suppliers, with similar penetration rates found in SMEs’ efforts in sales, customer information and advertising.
