Zimbabwe's economy at the moment finds itself in unprecedented macroeconomic difficulties.
There is an acute shortage of foreign currency, inflation is rising on a daily basis and the economy has contracted immensely over the years.
In such a hyperinflationary situation, many small- to medium- size enterprises (SMEs) are finding it hard to survive and quite a number are actually folding up in their infancy.
The problem is worsened by the fact that many entrepreneurs, particularly women, tend to venture into low value domestic markets where there are few barriers to entry. These markets tend to be overcrowded because of the low entry barriers. This leads to saturated markets and little room for growth, resulting in very slim chances of survival in a declining economy.
