SMEs across Europe are failing to maximise the opportunities afforded by e-commerce.
According to the ninth European Business Survey (EBS) conducted by leading business advisers Grant Thornton and forecasting consultancy Business Strategies, over half (53 per cent) of EU SMEs do not have e-commerce strategies in place.
Uncertainty over the size of the customer base, security fears and insufficient market research into the effectiveness of e-commerce are cited as among the top reasons discouraging strategy development.
