Santander: 12 trends to change the world


With the outbreak of the war in Ukraine in early 2022, experts from the consulting firm McKinsey identified 12 trends with a disruptive capacity never before seen. Six months later, they have reviewed these forecasts by analysing the actual scale reached by each of these trends, their duration, the impact of government policies, consumer action and business response.

The first and most serious consequence of the war has been a humanitarian crisis the likes of which has not been seen since the Second World War. Some 30% of the country's population has been displaced, which has had a direct impact on the immigration rates of neighbouring countries, with rates as high as 101% year-on-year increases, as is the case in Slovakia. In the long term, this poses a huge challenge for these communities that will have to deal with the integration of many of these people, with a particular impact on labour markets.



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