Rosenthal & Rosenthal rebrands to Rosenthal Capital Group

Rosenthal & Rosenthal, a specialist commercial finance firm established in the United States, has officially transitioned to a new identity: Rosenthal Capital Group (RCG). This significant transformation includes not only a name change but also refreshed branding and a relocation of its New York City headquarters to 300 Park Avenue. These changes signal a pivotal moment in the company’s evolution as it adapts to the dynamic nature of the global marketplace under the guidance of the third and fourth generations of the Rosenthal family.

Recognising the profound shifts in the economic landscape since the company’s founding in 1938, the current leadership believes that strategic changes are essential to continue addressing clients’ evolving needs. As they steer the company into the future, they emphasize the importance of remaining flexible and responsive to market demands, aiming to empower clients to achieve their full growth potential.

The firm’s mission remains rooted in its founding values: to guide businesses through opportunities and challenges alike, while enabling sustainable growth. This legacy, initiated by the founder over eight decades ago, still drives the firm’s objectives today.

Alongside its rebranding, RCG has considerably expanded its national presence. The move to Park Avenue was part of a broader geographical expansion that includes the establishment of new offices in Atlanta, High Point (North Carolina), and, more recently, Chicago.

In line with its growth strategy, Rosenthal Capital Group has also diversified its service offerings. Since 2018, the firm has executed three significant acquisitions. The most recent of these was the purchase of Accord Financial Corp.’s U.S. equipment leasing division. This acquisition led to the creation of a new Equipment Financing division. Additionally, the company has launched a specialised Purchase Order Financing service and introduced CPG+, a division that offers non-dilutive growth capital specifically for high-performing consumer brands.

The rebranding initiative was led by Chief Marketing Officer Cassie Rosenthal, who underscored the importance of honoring the company’s founding principles while embracing change. The company views this period as a time of renewal and is deeply committed to maintaining its position as a premier alternative lender in the United States.