Push Group integrates LoanTube’s embedded finance solution to enhance SME lending

LoanTube, a prominent digital credit marketplace in the UK, has announced a strategic partnership with Push Group to integrate its business loan infrastructure across Push’s online comparison platforms, including QuoteHeroes.co.uk.

This integration enables small and medium-sized enterprises (SMEs) to access a diverse selection of loan products from over 50 lenders, ranging from high-street banks and fintech firms to specialist financial providers. Through this seamless process, applicants can now obtain real-time, personalised offers without the need to submit multiple applications or endure delays typically associated with broker call-backs.

Gurprit Singh Gujral, Founder and CEO of LoanTube, underscored the significance of this development, emphasising that the partnership demonstrates how embedded finance can deliver tangible value to SMEs with minimal friction. He explained that Push Group users now benefit from a wider selection of lenders integrated directly into their comparison journey. This functionality is underpinned by LoanTube’s fully automated and scalable business loans matchmaking engine.

LoanTube’s platform leverages artificial intelligence and real-time data—sourced from Companies House, credit bureaus, lender APIs, and fraud detection systems—to efficiently match businesses with suitable financing options. The loan products available through the system include unsecured business loans, revolving credit facilities, merchant cash advances, property finance, and invoice financing. Additionally, broker support remains available for eligible applications, offering a human touch where needed.

Ricky Solanki, Co-Founder of Push Group, noted that facilitating access to finance is integral to supporting SME growth. He observed that the integration of LoanTube’s SME loan solution has not only enhanced user outcomes and experiences but also improved conversion rates and customer retention across Push Group’s platforms.

This collaboration represents a significant milestone in LoanTube’s broader strategic shift toward serving the SME market. Building on its foundation in consumer lending, the company has adapted its technology stack to support embedded finance for B2B applications. Early performance indicators across Push Group’s platforms suggest that digital services and comparison sites can play a critical role in delivering smarter, low-effort access to business financing options.

Aymeric Monod-Gayraud, Co-Founder of LoanTube, concluded by highlighting the plug-and-play nature of their business loan matchmaking engine, noting that its current performance clearly validates its effectiveness for platforms aiming to better serve their SME audiences.