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Promatic International secures £1m backing to accelerate global expansion

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Promatic International, a leading manufacturer of clay pigeon shooting equipment, has secured a £1m trade finance facility from HSBC UK to support rising export demand. The funding is backed by UK Export Finance (UKEF), the government’s export credit agency.

Founded in 1996 and based in Hooton, Promatic has played a pivotal role in modernising shooting sports, driving the shift from mechanical traps to wireless release systems that have enhanced safety standards at shooting grounds worldwide. Its equipment is used at major international competitions, including World Cup events organised by the International Sports Shooting Federation and the World Shooting Para Sport Championships.

Growing global demand for its range — from personal-use traps to Olympic-standard installations — has led to consistent year-on-year export growth. However, increasing order volumes placed pressure on working capital. In response, HSBC UK worked with UKEF to structure a £1m facility under the general export facility scheme, designed to help SMEs unlock export opportunities.

The funding has enabled Promatic to buy materials in greater volumes and fulfil orders across 41 countries spanning Europe, Latin America, the Middle East, Asia and Africa. The expansion supports 58 employees at its headquarters, alongside a network of Wirral-based suppliers providing steel processing, coating and packaging services.

Promatic’s international footprint continues to grow. The company has delivered competition-standard layouts at high-profile ranges in Dubai, Greece and the United States, including the venue for the 2028 Summer Olympics. It also sponsors Team GB athletes, including an Olympic gold medallist.

The latest backing positions Promatic to pursue larger international contracts and deliver on its long-term growth strategy, reinforcing its ambition to become a supplier to the Summer Olympic Games.

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