Jennifer Palmer is announcing the formation of asset-based lending (ABL) company, JPalmer Collective. The new firm will provide customised financing solutions to high-growth companies that do not fit traditional lenders' criteria, women-led companies, consumer brands with a focus on sustainability and inclusivity, brands that are focused on the “conscious” consumer. The firm is headquartered in New York.
The launch of the new firm was on purpose announced yesterday on International Women's Day as the company plans to have more than half portfolio on women-led companies.