The participation of local companies, especially small- and medium-sized enterprises (SMEs), in investment and trade missions overseas is still lacking despite the various incentives offered.
International Trade and Industry Minister Datuk Seri Rafidah Aziz said these companies should take advantage of trade missions to better market their products worldwide.
She said the lack of interest by SMEs is counter-productive to efforts by the government to promote local companies and their products, especially in the export market.
“I would like to once again call upon our entrepreneurs to maximise the opportunities presented by these investment and trade missions.
“Get in touch with my ministry so that we can include you in future missions. There is much to be gained by your participation,” she said when opening the Southern Region Investment Seminar in Johor Baru on Tuesday (23 September).
