In a strategic partnership aimed at enhancing small business financing options, iwoca, a leading SME lender in Europe, has joined forces with Countingup, a comprehensive business account provider. This collaboration marks a notable advancement in the realm of small business financing, granting nearly 10,000 Countingup users unprecedented access to business finance directly through their platform.
The alternative SME lender revealed that the integration will entail making iwoca's Flexi-Loan offering for businesses available on the app, leveraging Countingup's data and interface to streamline the loan application process.