In my first corporate job (I moved there from banking), I got a great pitch from one of the major banks that started with an explanation of what a brilliant solution they had developed, describes Igor Zaks, CFA Co-founder and Chief Risk Officer, 40Seas, in his article included in the World Factoring Yearbook 2024. After listening to the presentation, I made one comment: “You forgot to ask me what my problem was.” When building a fintech, defining an ideal customer profile - and partnership strategies - is the first question we need to start with.
