Enterprise Finance Europe (EFE), one of the UK's leading asset-based lenders, has appointed one of the region's best-known corporate finance specialists to spearhead its expansion into the South West and Wales.
David Ashton joins EFE from NMB-Heller Structured Finance, where until recently he was its long-serving regional director for the South West & Cymru Wales region. As a regional sales director, Ashton will be putting his expertise to good effect overseeing a new team based in Bristol city centre, targeting businesses turning over between Ј2 million to Ј100 million.