Irrespective of sector, innovative organisations recognise that to maintain their competitive advantage they must continually seek to identify, develop and make best use of all their available resources. Investing to improve the efficiency and effectiveness of existing operations or investing to create the options and flexibility needed to enable organisations to take advantage of the ever-changing environment in which people live and work, requires a much deeper understanding of value than that revealed by inspection of financial accounts.
This report highlights how successful organisations in all sectors of the economy, are striving to meet this challenge through the effective utilisation and exploitation of both their tangible and intangible assets.
It is only by understanding, identifying, managing and developing the full spectrum of intangibles that organisations will be able to unlock their full potential.
