Dun & Bradstreet has announced it will change the company's name to D&B, its widely used and instantly recognizable company acronym. Along with this change, D&B launched a new corporate brand, which includes a new logo, tag line, visual identity and renamed product lines. The intent of the new brand, captured in the tagline "Decide With Confidence," is to show an intense focus on enabling customers to make better, more confident business decisions.
As part of the brand launch, the company's new logo prominently features the acronym D&B and retains the familiar vibrant blue colour, honouring and building upon D&B's 160 year trusted heritage. A bold golden-yellow secondary colour reinforces the company's attributes, particularly the illuminating qualities of insight and expertise, and will also be prominently featured in the new visual identity.
