Mark Mandula, Editorial Board Member of TRF News and Chief Marketing Officer of United Capital Funding Group, provides his insights into the ongoing crisis, examining the consumer behaviour in the EU.
As we enter month number 7 of the pandemic, it has become clear that the current scourge is not going away anytime in the near future, and the tragic death toll will increase into 2021. Nowhere on the globe has been spared to the deadly wrath of the virus. Small to medium-sized enterprises (SMEs) have endured the lions’ share of the economic impact from the pandemic and many are now questioning their ability to survive through this dismal winter.