Citibank Handlowy is looking to tap into the lucrative small- and medium-sized enterprise (SME) market with a new product targeted specifically at this fast-growing segment of the market.
According to the bank's CEO the move is part of a strategy designed to bring the main indicators of the bank's performance in line with the results of global Citibank in just three years. The strategy envisages a clear segmentation of the corporate market and increased
focus on retail customers.
One of the most significant barriers to capital expenditure growth in Poland is poor access to finance. Many firms complain that getting approval for a loan is nearly impossible.
