Laurence Rutter, chief executive at Potential Finance Ltd, today talked to BCR about the plans for Potential in 2003 – he told BCR that he expects a year of growth.
Mr Rutter said: “Potential Finance is trading within a market where there is an increased awareness of factoring; an awareness that has contributed to making the factoring industry more competitive over the last few years. Despite this, Potential is set to sustain steady growth in 2003. We expect a profit of between Ј275,000 and Ј325,000.”
Potential Finance plans to improve the marketing of their products, within this competitive market, by focussing on their website and net-based leads. The company will overhaul its website and will send out email shots over the next few months, as well as using its traditional marketing strategies.
