According to research conducted by the Bibby Group of Factors, time and again the festive season leaves small businesses high and dry as they fail to adequately prepare for the Christmas rush.”
The weeks leading up to Christmas often leave small firms over-stretched, under-funded and losing out on valuable sales as they struggle to meet surges in demand.
David Robertson, Chief Executive of Bibby Financial Services, says; “Christmas is a a great opportunity for small businesses to increase sales, gain new customers and maximise profit. However, there is no guarantee of success – only those firms who have planned ahead will succeed.”
In order to help firms cope with the Christmas rush and maximise trading opportunities, Bibby Financial Services has developed the following guidelines on how to overcome the problems associated with trading over the festive period.
Tips for Managing Seasonal Demand
