Some Ugandans view Barclays Bank as one of those banks that predominantly serve elite customers. However, its chief executive officer, Frank Griffiths, says he is now set to attract small businesses. Mr Griffiths, who is currently president of the Uganda Institute of Bankers, plans to expand the bank's market.
Barclays’ strategy revolves around multinational companies and larger indigenous businesses. The strategy could change as Barclays want to grow and the target markets get saturated. What next? There aren't a lot of new corporate opportunities so the next step is to expand into new segments.
