Statistics released by Alex Lawrie Factors, the leading provider of factoring services and specialist division of Lloyds TSB Commercial Finance Ltd, revealed that prospective clients are moving away from making enquiries by traditional methods, such as telephone and mail, and moving toward online communication.
Over the past nine months Alex Lawrie Factors has seen a rapid escalation in online enquiries, increasing from 14% in February 2001 to 54% in October 2001. During the same period the percentage of enquiries received through other methods fell by 40%.
The dramatic change in prospect behaviour has been accredited to a highly structured marketing campaign, coupled with a general increase in demand for factoring services.
