Advice Desk 30-01-2009 The significance of the USP Mike Symes, Managing Director of Strand Financial and an expert in the field of brand differentiation, provides a detailed overview of the importance of the unique selling proposition. Mike Symes,…… Sign in or Upgrade to Continue Reading This news article is over 10 days old. Subscribe today to access all articles with an annual subscription. Become a member Learn more Already a subscriber? Log in here #bank#emerging markets#international#invoice#management