WeDo Business Finance unveils new leadership and brand direction

WeDo Business Finance has taken a significant step forward in its evolution, announcing a new senior leadership structure and a refreshed group identity to support its expanding role in SME funding and business services.

Formerly operating as WeDo Business Services, the company has rebranded to WeDo Business Finance, underscoring its primary focus on delivering senior secured working capital facilities through invoice, asset, and trade finance. While finance remains at the core of its offering, the company continues to provide complementary outsourced services in accountancy, HR, IT, and back-office support.

To guide the next phase of growth, the business has restructured its main board. The executive team now includes chief executive and co-founder Mark Lindsay, chief operations officer and co-founder Chris Robinson, chief commercial officer Sam Wilson, chief risk officer Kelly Tighe, and chief financial officer Andrew Nolan. They are joined by HR director Jana Rackley and chairperson Carol Roberts, whose five-decade career spans influential positions at Time Finance, Bibby Leasing, and GE Capital Asset Finance. Her past leadership roles with The Leasing Foundation and the Finance & Leasing Association reflect her longstanding influence in the sector.

Supporting the main board is a newly established executive board, designed to streamline decision-making and enhance client service delivery. This team is led by Chris Crank (invoice finance), Vince Tovey (trade finance), and Rebekah Middleton (asset finance), ensuring focused leadership across the company’s key financial products.

Founded in 2019 with just four employees, WeDo has grown significantly through both acquisitions and organic development. Now based at its new headquarters in Annie Kenney Mill, Chadderton, Oldham, the company employs over 70 staff and currently lends more than £50 million to SMEs. It aims to double this figure within the next three years.

The company’s leadership sees this rebranding and structural transformation as a natural progression, following the diverse service expansion it undertook during the Covid pandemic. While broader services were developed during a time of uncertainty, the company has since identified that financing remains the primary need drawing clients to its door. By clearly positioning itself as a funding-first business, WeDo aims to better communicate its strengths and continue empowering SMEs—an essential segment of the UK economy—with flexible, personalised, and creative financial solutions.