Jeff Longhurst, Non-Executive Director, Credebt 

"We are not getting our message across to small businesses and the people that influence them as to the benefits of invoice finance and how it can work for them."

Ahead of RFIx25, Jeff Longhurst sat down  with Michael Bickers to tackle one of the industry’s toughest questions: how do we get the UK IF/ABL market growing again?

With client numbers flat in recent years, Jeff explores what’s holding the market back—from a lack of awareness among potential clients and their advisors, to the challenges of reaching smaller businesses cost-effectively. He also shares candid views on the role of commoditisation, digital onboarding, AI, and how independent providers can thrive as banks step back.

Packed with insight and practical ideas, this interview sets the stage for deeper conversations at RFIx25.